About the Business
It seems an unlikely match. Hollywood actor Kevin Spacey and Content Marketing? What's the connection? How does acting in a movie give you insight into a modern marketing tactic? The answer seems obvious once you think about it, both sectors share one important thing in common.
We know that Hollywood is a story factory but we don't often think about Content Marketing as a story creation process. Content Marketing often gets muddled up with Advertising, particularly when it comes to video, but there is a distinct difference. Advertising exists for single purpose - to sell something. Content Marketing exists to help the customer understand the business, it helps them negotiate the waves of information and options that they receive every day. No longer are there five carbonated drinks on the market, now there are five hundred and five. How do you or I choose? It's moved beyond flashy visuals and catchy slogans.
Location & Hours
Ashburton
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Office
BlinkBack - Video Production & Marketing
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Get Directions
Ashburton, Ashburton,
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